UK brand agency Superunion calls on an array of UK and international studios to rebrand BBC Two and reflect the diversity of its programming with 16 broadcast IDs all anchored by the curve of the numeral 2.
Stuart Radford, ECD and Katherina Tudball, CD at Superunion in London: “Collectively we’ve developed a new approach to channel identity that continuously and seamlessly reflects the breadth of emotions evoked by BBC Two’s content.